As a business owner looking to improve your online presence, there are many different strategies and tools available at your disposal. If your goal is to showcase a new product online, you might want to consider using social media platforms (like Instagram) to display your product for the world to see; just keep consumer expectations in mind. If you’re […]
Choosing the Right Keywords for Your Business’s SEO Promotion Read More »
There are very few universal truths in life beyond death and taxes, but when browsing the internet you might experience a third: overwhelming and increasingly personal targeted advertising. If you’ve checked out a Nike shoe online, you’ve likely been exposed to all sorts of online ads, not just for that Nike shoe, but for other
The Evolution of Targeted Online Ads and The Shift Towards Internet Privacy Read More »
Have you noticed a change in the way that Google showcases the results on their first page? Maybe even more than one change? Google is constantly evolving how they do things, but there’s one change that stands out the most here: beyond simply showing ten websites to click on, Google is dedicating more space and
Rich Snippets and Schema Markup on Google Read More »
If you’re looking to showcase your business, hobby, or personal brand to the world, then you’ve probably considered (or even already built!) a new website. Presenting the products and services you offer, as well as the image and identity you’ve cultivated, on an attractive and modern website can be extremely rewarding and profitable for your
Digital Marketing 101: How to Write Articles That Get Your Website Visibility Online Read More »
We rely on Google for information every day. From movie times and sports highlights to the best places to shop and eat nearby, to the breaking news that impacts the country, Google supplies some of the most valuable, impactful information worldwide. Google also has a market share of over 85% among internet search engines – I’m guessing
Is Google Interfering with their Algorithms to Give You a Biased Result? Read More »
One question I often hear from small business owners is this: “These industry leaders have built up their websites over many years. They have pages dedicated to many topics already. They have more resources than I do. And in many cases, we are talking about similar products and services – how am I supposed to
SEO for Small Business: How to Beat Big Businesses on Google Read More »
So you’ve brought your business into the online world. Congratulations! Developing an online presence is a requirement for the 21st-century business. Although it can be confusing and complicated, it’s a worthwhile and sustainable way of reaching large new audiences. But as a business owner, online development, website revisions, and technical jargon can feel like a
SEO Tips for Your New Website: Don’t Neglect the Core Pages Read More »
If you could showcase your business and all of your newest products to the widest audience possible, would you? Maybe, but advertising space can get expensive quickly. If you could have conversations with your customers in real time, answer their questions, and get their input on important decisions, would you? That would be great, but
How to Use Instagram Stories for Your Business Read More »
Today we see consumers utilizing social media more than ever before, especially to discover, browse, and share new products and brands. Companies have begun to take note too, finding new, creative ways to engage with these customers on social media. Some of the best efforts have led to heartwarming moments and viral sensations, and some companies seem to have perfected their strategy.
What Consumers Expect From Companies on Social Media Read More »
